Lead Capture Made Easy...

The Magical and Mysterious art of Lead Capture!

We have talked about "simple" list building, we have spoken about autoresponders, but the step I missed out is just as important.

Lead Capture!

I know that they're are thousands of definitive guides on lead capture, but I wanted to do a short and SIMPLE guide on lead capture.
Firstly let's get some simple terms out in the open, Lead Capture and Squeeze Pages are one and the same, they are designed to "squeeze" your prospects details from them, no matter what you require of them. It could be as simple as their name and email address, or it could involve getting their phone numbers, address, in fact as much information as you want!

Don't mistake a splash page, with a Lead Capture page. A splash page is just designed to get someone to your Lead Capture page, and is generally used on the Traffic Exchanges. I would recommend you use a splash page if you are surfing to build your business.

There are may types of Lead Capture Pages, from those long sales pages that usually gives someones life story and 101 reasons why their business is the best to join, and they are usually all leading towards getting your details and sending you to a "payment" page.

Then there is a short LCP, usually designed to draw people into giving some simple information, to show how quick and simple an LCP can be, here is one I put together in under 5 minutes using the free Squeeze Page Generator Program.

http://www.buildyourlife.co.uk/revo.aspx

To get the most out of any LCP you really need to have an Autoresponder system, as mentioned before I recommend the GVOCOM esponder.

The Fact is you have 7 seconds to "squeeze" your prospects information out of them, this is the average time a person spends looking at an email, web page etc.

I know when I see one of those 20,000 word sales pages I read the top line, and then I scroll all the way to the bottom to find a price, and I suspect 99% of people do this. So when you design your capture page it has to be exciting and enticing, and has to offer something unique.

Many people have asked me if there is a system that encompasses Lead capture, list building and business building all in one, and of course there is (or I wouldn't have mentioned it), Its called The New Rich Report (obviously).

The New Rich System comprises a free Lead Capture Page (with Joel Broughton's voiceover), and will even follow up with your leads - though to get full access to them you still need your own autoresponder, which is why they have partnered with gvocom, and they even offer the "Funded Proposal" to qualify your lead. With a full 31 day training plan, weekly Online Seminars, and their own members forum, they have it all.

View The New Rich Report here

If you'd like more information on list building the visit Janet Legeres blog here, Janet is one of the undisputed Queen Bee's of Internet Marketing, and List Building.

I hope this answers some of your lead capture questions.

Jason Middleton(BA)
Internet Marketing Expert